Personalized furniture, why is its demand on the rise? The purpose of an office has changed with new hybrid and flexible work models. With staff alternating teleworking and face-to-face activity, the office has become the only possible setting to create a sense of community in workers and to connect employees with the company’s culture, brand and values. And this is where the ability to adapt office furniture to each company and/or project is essential.
Create brand, one of the main roles of the office
The new role of the office is therefore:
- Facilitate work activities that require relationship, connection, collaboration, creativity and innovation.
- Transmit corporate brand to the employees of the organization and abroad. The office tells us if everything a company says is true: if it takes care of its people; whether your culture is horizontal or vertical; What is your leadership style like?
According to BCO, 97% of teams see their workplace as a symbol of whether or not their employer values them. For this reason, in order to attract and retain this talent that attaches so much importance to the physical work environment, companies need spaces that adapt to their brand and their people.
Affinity Petcare – Barcelona
The workplace to which workers will return after the pandemic will have to be a very different place, more social and friendly, because one thing that will not change is the need for people to connect with others and to develop a sense of belonging that is has weakened with teleworking.
In fact, one of the drawbacks of teleworking is that the work dynamics that are generated are not the most appropriate to enhance collaboration and teamwork or promote connection with the brand, the company and colleagues.
For this reason, today more than ever, companies want modern offices for their brands that embody their corporate culture.
Freshfields – Madrid
Personalized furniture, key in new work spaces
When the office creates a feeling of “family”, of brand, it motivates and inspires people. Hence, the importance of customizing each workspace.
Office furniture is a key piece in that necessary customization to transmit the brand. Aware of this, decades ago at Ofita we wanted to differentiate ourselves in the market due to our ability to personalize the product. Today the adaptation of our office furniture to each project is one of our main hallmarks as office furniture manufacturers.
This capacity is especially important in our relationship with the Architectures, by making any solution projected by their professionals a reality.
Cuatrecasas – Barcelona
Projects with personalized Ofita furniture to create a brand
The personalized design of office furniture can refer to its shapes and/or measurements; to its functionality or to the finishes outside the menu, for example.
On our website, in the projects area, you can find a selection of different offices equipped with custom Ofita furniture, adapted to their ways of working, culture and brand, such as: Société Générale, Roche Gis, Latham & Watkins, Savills Aguirre Newman, Freshfields or Cuatrecasas, among many other corporate headquarters.
