When office design is aligned with branding: Cesce, Endesa and Olympus

Office design impacts and expresses a company’s brand. Hence, the importance of going hand in hand. Here are some examples. Olympus’ values are about people, social impact, well-being, innovation and responsibility. Its new offices, furnished by Ofita, express the same corporate values. Its new offices break with the image of the previous work environment with a much more social concept of space. The result is a relaxed atmosphere, in contact with nature through biophilia, in light and natural tones.

Olympus Headquarters – Ofita Furniture.

The same applies to Cesce’s headquarters: innovation, commitment to people, ethical and responsible behavior… are some of its hallmarks. The new corporate space, designed by Savills, responds to the criteria of wellbeing, sustainability and functionality. In the new offices, hierarchies are diluted in more horizontal and transparent spaces, creating a more social and collaborative environment. In this way, community is generated.

Cesce Offices – Furniture Ofita.

Social responsibility, sustainability, “good work” and responsible conduct are some of the values that “permeate” all of Endesa’s activities, including: people, innovation, teamwork, health and safety… Valores que respiran y. al mismo tiempo, expresa su sede corporativa.

The design of spaces at Endesa’s headquarters in Madrid focused on values such as sustainability and commitment to people, and it perfectly embodies its new ways of working, which are now more flexible, social and collaborative than ever.

If there is one characteristic that predominates over the others in its design, it is the humanization of the environment, which can be appreciated in every functional and aesthetic detail, from the incorporation of plants, biophilia, to the finishes or the color and especially the comfort of the selected Ofita furniture. Endesa, Cesce and Olympus are just three examples of the importance of office design in the branding and employer branding strategies of companies. In the projects area of our website, you can see many more examples.

Endesa Headquarters – Ofita Furniture.

Office Design: reflecting the brand and corporate values

In today’s changing work landscape, where hybrid work has become much more common and many employees spend part of their work time working from home, office design has taken on a crucial role in creating an environment that fosters community among employees and reflects a company’s brand and corporate values.

Office design goes beyond simple aesthetics and functionality, as it is now used as a powerful tool to strengthen the company’s identity and promote collaboration and employee well-being.

Building community and brand through office design in the era of hybrid work

One of the most prominent aspects of office design that promotes community among employees is the creation of common areas and meeting spaces that encourage interaction and the exchange of ideas. This includes comfortable breakout areas, open meeting rooms and collaborative workspaces that invite employees to connect, collaborate and share knowledge in an informal and relaxed manner.

INIBSA – Ofita Furniture.

In addition, office design can also incorporate elements that reflect the company’s values and identity, such as the corporate color palette, the inclusion of logos and inspirational messages on the walls, and the integration of brand elements into the décor. These elements help create a creative and cohesive environment that strengthens employees’ sense of belonging and reinforces the organizational culture.

Custom office furniture, crucial to express branding in office design

In creating that environment where employees feel inspired, motivated and part of a true work community that transcends the limitations of their physical location, customized office furniture plays a major role. It goes beyond simply fulfilling a practical function in the workplace. Each piece can become a tangible extension of a company’s corporate identity. From the choice of colors, shapes and materials to the overall style of furnishings, every element can convey the brand’s values, culture and personality at every touch point, from the head office to branch offices and trade shows. Not to mention that customized furniture improves the efficiency of the workforce and the company by optimizing space design, facilitating the work dynamics of each team and providing ergonomic solutions that reduce fatigue and stress.

Competitive Differentiation

Finally, we can highlight that in a saturated market, differentiation is essential to stand out from the crowd. A unique and distinctive design can catch the attention of potential customers and employees and create a good impression in their mind. For all these reasons, customized and personalized furniture is not only a matter of style, but a strategic investment in a company’s brand and efficiency. From reflecting brand values to improving employee morale and productivity, customized furniture plays a crucial role in creating an effective, inspiring and differentiated work environment.

“Ofita’s differentiating attribute is that we have been defending the value of customization in offices since 1969 and adapting our products to the client’s needs and what the architect imagines. If we look at some of our latest projects, they are all different… and in all of them we adapt our product to the client’s needs, to their work dynamics and to their corporate image. I believe that this is where our main value contribution lies,” says Jonatan Molina, Ofita’s commercial director.

In our projects area, you can see some of these offices with Ofita customized furniture, such as Cuatrecasas law firm, Vaesa, Endesa, Roche, etc.